TheSpotlightHub

Start with Why

Build with Purpose

Scale with Direction

Build to scale webinar / TheSpotlighthub Website Launch

Building a product is not enough. Founders need to understand why they are building, how to take products to market, when to seek investment and how to think about long term growth.
Join leading founders and ecosystem experts for a practical conversation on building products with purpose.

About the Webinar

About the Webinar

Why Build to Scale?
Many founders build products without clearly defining why they are building, who they are building for or what they want the business to become. Inspired by Simon Sinek's 'Start With Why', Build to Scale brings together experts in product, investment and business growth to help founders build with clarity and purpose.
Whether you are at the idea stage, building an MVP or growing a startup, this webinar will help you think beyond the product and focus on the bigger journey.

Why Attend

Understanding Product Building and GTM

Learn how to build products that solve real problems and develop an effective go to market strategy.

Gain Investment Guide

Gain practical insights into fundraising, investment readiness and what investors look for.

Understand M&A

Understand merging and acquisitions and how founders can think about long term business growth and opportunities..

Founders Connection

Connect with founders, startup operators, mentors and ecosystem leaders.

David Adeaga

Host

David Adeaga
Many founders build products without clearly defining why they are building, who they are building for or what they want the business to become. Inspired by Simon Sinek's 'Start With Why', Build to Scale brings together experts in product, investment and business growth to help founders build with clarity and purpose. Whether you are at the idea stage, building an MVP or growing a startup, this webinar will help you think beyond the product and focus on the bigger journey.

Speakers

Dann Odotukpono

Dann Odotukpono

Founder of Enski, GTM Expert.

Topic: How to build products that solve real problems and develop effective go to market strategies.

Speaker Bio

Dann Odotukpono

Founder of Enski, GTM Expert.

Dann Odotukpono

Dr. Odotukpono Dan, popularly known as “The Sales Doctor,” is a sales, marketing, and business growth strategist passionate about helping young people turn their skills, ideas, and expertise into sustainable opportunities.

He is the Founder and CEO of Enski Inc, a Nigeria- and U.S.-based technology company focused on making quality learning and professional upskilling more accessible to young people across different fields. Dr. Dan also serves as the Chief Marketing Officer of Credence, one of Nigeria’s fast-growing marketing agencies, where he contributes to growth strategy, marketing, and client acquisition.

Over the course of his career, he has worked with hundreds of clients, entrepreneurs, creators, and businesses, helping them improve their positioning, sales processes, and marketing strategies. His experience spans high-ticket sales, sales closing, digital marketing, customer acquisition, and business growth, with marketing campaigns he has worked on generating over $128,000 in closed revenue.

Beyond the numbers, Dr. Dan is deeply committed to helping young people understand one fundamental truth: having a great skill is only half the journey …. knowing how to position, market, sell, and monetize that skill is what creates leverage. Today, as “The Sales Doctor,” he brings together his experience in medicine, sales, marketing, entrepreneurship, and personal development to help people think differently about value, influence, and growth.

Isa Aliyushata

Isa Aliyushata

Ex-CEO Kongapay, Regional Advisor at Corum Group

Topic: Understanding Merging and Acquisition as a Founder.

Speaker Bio

Isa Aliyushata

Ex-CEO Kongapay, Regional Advisor at Corum Group

Isa Aliyushata

Isa Aliyushata is a seasoned and accomplished business professional with extensive experience delivering business value in high growth environments and designing disruptive business and commercial solutions.

His expertise spans payment gateways, e-commerce, Agric tech, Insure tech, cash transfer programmes, remittance and cross border payments. He is also a pioneering member of the Mobile Money Industry in Nigeria and designed the first digital payment for the ICRC Conditional Cash Transfer Program.

Isa has experience across sales, marketing, product and business development, delivering substantial revenue growth of more than 123%. He has also coordinated cross functional teams, provided business analysis for projects totaling ₦2 billion, and contributed to initiatives focused on job creation and sustainable youth development. His areas of expertise include strategic planning and execution, time to market processes, revenue generation, global markets, risk management, process improvement, team management and client relationship management.

He brings strong leadership, analytical and interpersonal skills, with the ability to deliver results in high pressure environments and manage multiple functions under tight deadlines.

Orane Carby

Orane Carby

General Partner

Topic: Navigating Investments as a Founder.

Speaker Bio

Orane Carby

General Partner

Orane Carby

Orane Carby is a General Partner at TFD Ventures, an early-stage investment firm backing founders at the idea stage with a focus on first-principles thinking, speed, and execution.

He is a multi-time founder who has co-founded three consumer-focused companies, achieving multiple seven-figure exits by identifying inefficiencies in fragmented markets and building scalable, revenue-driven businesses.

He is the founder of TraderClear, a trading intelligence platform that transforms trader behavior and execution into structured decision systems, and the Co-Founder of Orchestrator, a stealth technology company.

In addition to his operating experience, Orane has worked in private equity and investment advisory, where he focused on acquisition strategy, operational optimization, and structuring businesses for enterprise value creation. He has advised companies on strategic repositioning, growth initiatives, and value creation frameworks across various stages.

Orane brings a capital allocator's mindset to investing — combining operator experience with disciplined evaluation of asymmetric opportunities. His investment philosophy centers on backing bold founders early — before traction and before consensus — prioritizing clarity of thought, market insight, and speed of execution.

Who Should Attend

Founders

Aspiring Founders

Product Builders

Startup Teams

Business Owners

Founders

Aspiring Founders

Product Builders

Founders

Aspiring Founders

Product Builders

Startup Teams

Business Owners

Founders

Aspiring Founders

Product Builders

Previous Events from TheSpotlightHub

Build and Launch Virtual Conference

Build and Launch Virtual Conference

This program aims to bring together tech enthusiasts who are interested in building a solution that can improve quality of life and make life easy for people.

20th Sept, 2025

Startup Growth Masterclass

Startup Growth Masterclass

A deep dive session on scaling early stage startups, covering product market fit, customer acquisition and sustainable growth strategies.

15th Mar, 2025

Webinar Highlights

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1.

Opening and Welcoming Everyone

6:00 - 6:10 PM WAT

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2.

Session 1 Product development and GTM strategies

6:20 - 6:40 PM WAT

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3.

Product Pitch

6:40 - 6: 50 PM WAT

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4.

Session 2 Navigating Investment

6: 50 - 7:10 PM WAT

icon

1.

Opening and Welcoming Everyone

6:00 - 6:10 PM WAT

icon

2.

Session 1 Product development and GTM strategies

6:20 - 6:40 PM WAT

icon

3.

Product Pitch

6:40 - 6: 50 PM WAT

icon

4.

Session 2 Navigating Investment

6: 50 - 7:10 PM WAT

Expected attendees: 500 to 1,000 founders and builders.

Ready To Build with Purpose?

Join hundreds of founders for Build to Scale and learn how to move from ideas to sustainable businesses.

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